Clorox and Bravo teamed up for a bold, first-of-its-kind campaign to show the world just how good clean feels. Clorox wanted to break through with unforgettable content featuring NBCU talent, and we delivered. Partnering with the iconic Lisa Barlow from The Real Housewives of Salt Lake City, we brought the brand’s message to life in a way only Bravo could: by proving that keeping your house clean can feel even better than getting glam. We collaborated closely with Clorox to find the perfect talent fit and developed a fresh, confessional style teaser series that led into a custom :30 content spot, which premiered on linear revealing the secret of what feels better than glam.

I led the Clorox campaign from initial concept through execution, working closely with the client to understand their vision for creating something truly new and memorable. I partnered with our creative teams to shape a custom content experience that resonated with fans while staying true to Clorox’s brand goals. From managing the proposal and strategic planning to overseeing talent partnerships, creative direction, and production logistics, I owned every phase of the project. I also helped develop a licensing agreement to extend the campaign’s value, created all key materials including pitch decks and recaps, and served as the on-set liaison between production and the client ensuring a seamless, high-impact execution.

The Clorox campaign delivered a measurable lift in sales, driven by increased household penetration. The custom Real Housewives ad on Bravo proved especially powerful, generating strong gains in both sales and audience reach. The campaign resonated particularly well with key demographics, successfully positioning Clorox for broader brand relevance and growth.