At Bravo Fan Fest, an intimate event celebrating the best of Bravo we brought the iconic Real Housewives dinner parties to life through an interactive space designed with Wayfair furniture celebrating bold style, self-expression, and shoppable design curated for Bravo fans. The campaign featured a custom on site activation space, custom integrations into Watch What Happens Live, bespoke social content, and talent partnerships all showcasing Wayfair’s products to inspire you to create your space your own! We also collaborated with Wayfair to launch a curated, Bravo-inspired collection on their site, allowing fans to shop the look. The campaign brought Wayfair’s message to life: empowering people to style their spaces their way, inspired by the unforgettable moments they love on Bravo.

I led this project end-to-end, partnering directly with Wayfair to pitch the opportunity, align on strategic goals, and bring their brand vision to life. From concept through execution, I managed all internal workstreams including Sales, Bravo Creative, Bravo Network, Commerce & Innovation, Legal, and Talent. I developed the activation strategy and oversaw execution across all phases, delivering a standout fan experience that included a custom buildout, high-impact talent partnerships, exclusive giveaways, and immersive, fully shoppable brand storytelling. The campaign extended onto Wayfair’s site with a curated Bravo-inspired collection, all while maintaining best-in-class client service throughout.

The Real Housewives Supper Club campaign was impactful with significant increases in brand favorability, purchase intent, and recommendation intent. Social engagement and search interest around Wayfair also saw notable spikes, reflecting strong audience resonance. The experiential commerce activation exceeded key benchmarks, proving the value of immersive, shoppable brand experiences. It’s success led to an ongoing partnership between Wayfair, Bravo, and NBCUniversal through additional campaigns and extended licensing deal.