Unilever’s
Road To BravoCon
In 2025, Unilever made Bravo history with a landmark partnership with NBCUniversal, launching a first-of-its-kind, multibrand, multiplatform takeover leading up to pop culture’s biggest event: BravoCon. Featuring five iconic beauty brands: TRESemmé, Nexxus, Vaseline, SheaMoisture, and Dove, this groundbreaking initiative goes beyond a campaign to introduce an innovative commerce ecosystem built to engage and inspire Bravo’s loyal beauty fans. It kicked off with an anthem spot and five custom brand commercials across linear TV, social, and Peacock, plus original social content, extensive talent collaborations, along with a custom licensing deal expanding the campaigns foot print to retail stores and media across Walmart, Target, and Kroger. The experience culminates at BravoCon with three exclusive, interactive shoppable activations live on-site.
As Director for the Unilever account, I led the development and execution of Unilever’s most ambitious and expansive integrated marketing campaign with the company to date. I oversaw all workstreams and managed a cross-functional team across content strategy, creative development, talent negotiations, commerce planning, licensing agreements, production, legal alignment, and social strategy. This role required close collaboration with internal stakeholders, five Unilever brands, and multiple agency partners to deliver a high-impact, multi-platform campaign. I drove alignment across dozens of teams, ensuring seamless execution while adapting to shifting brand priorities in a highly complex, fast-paced environment.
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