Ahead of the highly anticipated RHONY Season 14 premiere, Grubhub partnered with Bravo as the official sponsor of the Premiere Party spotlighting the brand at one of the season’s biggest pop culture moments. The event was filled with Bravolebrities and fans posing in front of a co-branded step-and-repeat, surrounded by Grubhub signage and materials throughout the venue. Guests received “Bingo & Bubbles” boxes featuring a sparkling treat and Housewives-themed Bingo game to play along with the premiere. To extend the experience, Grubhub launched an exclusive RHONY Provisions virtual restaurant, where NYC residents could pre-order and receive their own boxes delivered straight to their doors celebrating Grubhub’s New York roots and giving fans a taste of the Housewives lifestyle.

I managed all workstreams across Sales, Creative, Development, and Client Partnerships to bring the Grubhub x Real Housewives of New York City Season 14 premiere partnership to life. Recognizing Grubhub’s strong New York heritage, I identified this collaboration as a natural brand alignment and led my team in developing and selling through the partnership. From concept to execution, I oversaw proposal development, creative strategy, and cross-functional coordination to ensure seamless client alignment at every stage. To extend engagement beyond the premiere event, I spearheaded the execution of a first-of-its-kind Watch Party Box activation—an exclusive at-home giveaway available through Grubhub that kept fans engaged and the brand top of mind throughout the launch.

The partnership delivered strong results, generating excitement both online and onsite. The premiere event created major social buzz, with fans posting their Bingo & Bubbles games and celebrating the premiere driving significant awareness and relevance for Grubhub. The party itself was a media success, garnering over 25 pieces of online and broadcast coverage that highlighted Grubhub’s presence through mentions and red carpet visuals. On social, campaign content outperformed NBCU’s benchmarks for engagement and video view rates, underscoring the strength of the collaboration and its resonance with audiences.