From bold and playful to chic and sophisticated, Bravo and Wayfair teamed up to inspire fans to make their spaces their own with a touch of Housewives flair. For BravoCon weekend, Wayfair brought the brand to life through an immersive activation called “Your Home for Housewives.” The experience featured four custom-designed lounges, each fully furnished with Wayfair products to reflect the distinctive styles and personalities of the Housewives universe. Fans could relax, connect, and snap content in beautifully curated settings, meet their favorite Bravo talent, and enjoy exclusive co-branded giveaways designed to elevate their at home Bravo viewing experience. A custom video tagline booth added a shareable, fan-favorite element that extended the campaign’s reach beyond the event. This partnership created dynamic, buzzworthy activations that seamlessly positioned Wayfair as the go-to destination for personalized, expressive home design, whether you’re channeling your inner Housewife or just designing your dream living room.

Recognizing an untapped opportunity for Wayfair within the Bravo portfolio, I lead the development of a BravoCon partnership designed to elevate the brand’s presence and reach new audiences. Wayfair presents a unique challenge as they don’t sell their own branded products, and most items aren’t inherently recognizable. To address this, I led strategic and creative discussions to craft a campaign and activation that showcased Wayfair’s design credibility, inspired guests with style, and positioned the brand front and center throughout the experience. From concept to on-site execution, I guided the initiative end-to-end—delivering an activation that exceeded expectations and led Wayfair to expand its investment with Bravo and NBCUniversal by several million dollars in additional partnerships.

Wayfair’s campaign made a powerful impact by seamlessly blending on-site experiences with linear and digital media, broadening reach and deepening message connection. This multi-platform approach not only expanded awareness but also made fans at home feel like they were part of the weekend experience. Key talent partnerships amplified engagement, with Bravo stars bringing Wayfair’s message to life through social campaigns that highlighted how Wayfair empowers consumers to make their spaces truly their own. On-site meet-and-greets drove excitement and traffic to the curated lounges, encouraging fans to explore a diverse product assortment in uniquely styled environments. The Your Home for Housewives activation struck a chord with attendees and the wider Bravo audience, delivering standout brand impact and recall. By integrating beloved Real Housewives with the Wayfair brand, the campaign elevated key metrics and created an unforgettable experience combining expansive, inviting spaces with authentic talent moments to leave a lasting impression on fans.