To drive awareness, boost brand relevancy, and inspire consideration, Rao’s Homemade set out to position its sauces as the ultimate dinner solution elevating the art of eating with unmatched quality, rich Italian heritage, and bold storytelling. NBCU brought this vision to life with "It’s Joe Time", a vibrant 360° campaign featuring beloved Bravo stars and real life Italian family, The Gorgas. Through a custom content spot, the campaign delivered Rao’s message in a fun, “Bravofied” way highlighting the ease and flavor of their sauces while leaning into Bravo’s signature flair. The spot ran across linear TV, streaming, and social platforms, supported by exclusive press interviews, talent-led social content, and a custom recipe hosted on Rao’s website. This became a standout campaign that blended entertainment and authenticity to make Rao’s the go-to choice for effortless, elevated meals.

As the account lead for Rao’s marking their first-ever marketing partnership with NBCUniversal, I developed the overarching strategy to bring the brand’s story to life in a way that was both creatively engaging and true to its identity. I led the process from initial client briefing through final execution, collaborating with internal creative, strategy, and production teams to craft compelling proposals that aligned with the client’s vision. I managed all internal and external workstreams, partnering closely with Sales, the client, and their agency to align on media plans and ensure the brand was authentically represented at every stage. This hands-on leadership resulted in a seamless, standout campaign that successfully introduced Rao’s to NBCU’s platforms in a bold and memorable way.

The campaign drove strong engagement, elevated brand perception, and generated high intent to purchase. The authentic Bravo partnership resonated deeply with fans, sparking vocal reactions, viral traction on Reddit, and organic reposts that amplified ongoing buzz. As Rao’s first-ever marketing initiative with NBCUniversal, the success of this campaign led to continued investment and multiple follow up campaigns driven by its impact, strategic execution, and strong account leadership.